Joe’s WA is run by none other than Joe himself - a passionate, friendly and hard-working concretor based in the Peel Region of WA. Joe’s immaculate work speaks for itself, so we wanted the brand to speak for him as a business-owner. It needed to be approachable, friendly, and colourful - unlike his competition, which we found to be generally monotone in colour, and minimalist in the way of brand identity.

As a part of Joe’s visual brand, I developed business cards, uniforms, merchandise, a car wrap and a website. This collateral works together cohesively to present a memorable brand, that has shown proven results over the past 5 years.