The Division Group stands as Western Australia's trusted specialist in heavy vehicle recovery and over-dimensional load transport.

In collaboration with Coastal Marketing, I developed the branding for The Division Group. I was briefed with the task of designing a sophisticated, gold and black, modern brand. The logo needed to be distinctive but vague enough to be scalable to other business solutions. To solve for this, I focused on the letters of the business name rather than the functions of the company.

The final logo is adaptable across print and digital applications. I used the branding to develop business cards, a letterhead and an email signature.